Finding new customers is always top of mind for small and local business owners. Fortunately in today’s digital world, your customers are always waiting – as long as you know how to find them.
Facebook is one of the best places to find potential new customers. There are 1.35 billion monthly users of Facebook who spend at least 40 minutes per day on the site. Facebook knows that this is a great place for businesses to reach their customers so they make it possible for businesses to run ads where people are browsing their News Feeds. If you’ve ever boosted a page, you’ll already have your account set up to run ads. If not, visit the Facebook Advertising page to get started.
Facebook ads are very complicated, however. There are a lot of factors that go into creating a compelling ad that actually gets results. To help you break into reaching potential new customers on Facebook, here are 3 things you should know to run ads on Facebook.
3 Things Local Businesses Should Know to Run Ads on Facebook
1. The biggest pro to advertising on Facebook is geographic targeting.
Facebook knows a lot about it’s users – from their birthdays to where they went to school to their gender. Fortunately for you, Facebook also knows where it’s users live and spend time. This means that you can show your ads to people in your local area and not waste your time or money on people who would never buy from your business.
2. Your ad must stand out.
People are doing a lot of things when they’re on Facebook. They catching up with friends, reading stories, watching videos, liking posts and commenting on photos. Not to mention all the other things they’re doing outside of Facebook.
In order to catch their eye, you have to make your ad look really really good. This means compelling and interesting copy (think “Race Into Fall with this Go Karting Special for only $100 (50% off)” not “New Go Karting Special!”) and professional graphics (think clean, well-designed images or photos, not messy, hard-to-read graphics).
3. You must have a way for your fans to buy (or click or claim).
Whatever you want your fans to do, you must have an easy way for them to do it. Are you hoping that when they see the ad they’ll buy a product or service you offer? Send them to a payment processing page where they can buy right away – not to your generic website where they’ll have to spend time to find the checkout center. People are inherently busy and distracted on Facebook – give them the tools they need to get to your business.