SEO is an important part of your online search marketing campaign, but it isn’t the only option, and it shouldn’t be your only focus. There are lots of other ways to get to the top of Google search results; you need to make sure you’re taking advantage of some of them if you want to succeed.
Pros of SEO
Everyone who studies marketing must deal with SEO. Some SEO techniques are really helpful, not just for getting your site noticed by Google, but for helping entice human visitors to your site. For example, you’ll want to create a website that includes well-written copy and keywords. For example, if you’re a spa in Austin, use the keyword phrase Austin spa or spa in Austin in your welcome section near the top of the website.
Cons of SEO
SEO’s usefulness is limited, not to mention expensive. Once you set up your website with some keywords, you’ll need to keep changing it in order to keep up with Google’s ever-changing algorithms. The cost of changing your website and purchasing SEO tools to continually analyze your web optimization and suggest changes can be prohibitive. You can outsource some of this, but that costs money as well, plus there are a lot of scammers out there who rip off small and local businesses by making false promises about getting them to the #1 spot on Google.
Even if your SEO provider is legitimate, it’s all too easy to mess up SEO. Google watches every website’s inner workings closely and changes its algorithms to keep spammers out of the top of search engine results. There are a number of practices that can get you banned from Google, but sometimes this list changes too. Check out this list of things you need to avoid if you don’t want to get blacklisted.
Other Ways to Get Found
- Build a strong online reputation. We strongly encourage our clients to create social media pages and claim review sites. If you interact positively with customers on Facebook and Twitter and have some positive reviews on Google+ or Yelp, it can raise your Google ranking. It’s especially important to have positive interacts on Google+ because Google is integrated with its social media platform. If you have a Google+ profile, information about your business, such as contact info and hours, will pop up when people search for you.
- Fill out your entire Google+ profile. The more information you have on Google+, the higher your Google search rank. Filling out your entire profile also shows prospects that you are a legitimate business.
- Get as many reviews as possible. The more positive reviews you get, the higher your Google rank, especially if you receive reviews on Google+. Google will show your page to more users if you have positive reviews on Google+
Google+ is an important part of your search marketing effort, and the good news is that it’s free! Thus, you’ll spend less on Google+ optimization than you will by hiring an SEO consultant. In addition, you’ll create more credibility for yourself by gaining positive reviews.
While SEO continues to be an important part of your marketing campaign, don’t limit yourself. Set up a website with keywords in mind, then forget about your SEO and focus on Google+ to make your marketing campaign a super success.