Growing your organic web traffic is no simple feat – you have to be willing to put lots of time and effort into getting near or to the top of Google searches. But before you start pouring money into a paid SEO consultant, consider trying out these 3 free resources to help you boost web traffic.
3 Incredibly Powerful Tools to Help You Boost Web Traffic for Free
Google Analytics is a free tool that keeps track of almost anything and everything about your website – from page visits to average time spent on your site to bounce rate. Work with your webmaster (or do it yourself if you know how) to insert a short piece of code that allows Google to keep up with your site.
Once you have that installed, Google Analytics will be able to tell you lots of very important information that can help you determine what needs to be fixed on your site. Are people leaving your site soon after arriving? Which pages are they visiting most frequently? How are they getting to your site? Google Analytics can tell you all this and more. With this information, you can build a marketing plan that plugs any holes in your leaky bucket.
Note: While we love Google Analytics, it can be pretty daunting to understand, let alone use. Even though this post by Buffer is nearly a year old, I go back to it time after time when I need help with Google Analytics.
Another great free feature from Google is their Keyword Planner tool. This resource is primarily used for advertisers looking to create and manage ads on Google. Once you sign up, you can use the tool to find out what people are searching when they come looking for a business like yours – even if you don’t want to run ads on Google. This is probably the most powerful tool on this list because it gives you insights into how people are (or are not) finding you. Once you know your popular search terms, you can start incorporating those keywords into your website and social media to appear more regularly in those searches.
Can your customers find you on the web? Simply enter your business name and zip code and the Moz Local Listing Score tool tells you what you can fix right now to get in front of the right people. This handy tool checks your listings on several common websites like Google, Yelp, and social media and lets you know if there are any problems that are barring you from appearing in common web searches.
These three tools are great starting points to understand and analyze your web traffic for improvements. Once you have a good idea of how you’re appearing to your customers, you can start optimizing everything from your social media pages to your website be the obvious choice in web searches.