As we spend more and more time on our phones, mobile-only photo sharing apps like Instagram are becoming increasingly more popular. Combined with the fact that photos are quicker to consume than text- 60,000x faster to be precise – and it’s easy to see why everyone is turning to Instagram as their main social media platform.
What can you do as a small business owner to leverage this growing platform? How do you make sure you’re integrating well with photos of friends and family, vacations and nights out? Even if you think you don’t have a very “visual” company, here are 3 easy ways any business can get started with Instagram.
3 Creative Ways to Use Instagram to Drive Foot Traffic and Sales to Your Business
1. “Behind-the-scenes” photos
One of my favorite ways to use Instagram is by showcasing what goes on when the customers aren’t around. Did you get some new products in stock? Are you redoing a display for the holidays? Take a minute to snap a quick photo and upload it to your feed – people always like to feel like they have the “inside scoop”.
Showcasing new shipments and offers is also a great way to get people to come in and buy. Once they know that your Instagram is the fastest way to learn about new offerings, they’ll always look forward to seeing your brand popup in their stream.
2. Showcase special offers and discounts – with links to the landing page in your profile
Similar to how people like to be the first to know about new products, they also like to be the first to know about sales and specials. Because Instagram is so, well, instant, it’s a good way to get people to take an immediate action – especially if you give them something actionable like purchasing a discounted product.
One of the most important things to remember about Instagram is that it’s almost entirely mobile – this means that whatever action you want your customers to take should be well-formatted for mobile devices. If you send them to a landing page where they can make a purchase, for example, make sure it’s mobile-responsive!
3. Interact with Your Customers
Last but not least, it’s critical to remember that Instagram is a consumer platform with our without your business. While you might be posting to get more foot traffic or more sales, your customers are browsing just to see what’s going on in the world. They’re liking, commenting, and maybe even sharing posts. So in order to do well on Instagram, you need to think like a consumer, not like a business.
This means interacting with your customers as they interact with you. Respond to their comments and questions. Consider running a sweepstakes or two that encourages people to share, comment, or like your post. Maybe even do a “customer spotlight” where you feature a particularly special customer.
However you chose to build your brand on Instagram, just remember that it’s more than just a place to share your photos. When you think outside the box, it can become a very powerful source of revenue for your business.