From: “…definitely my girlfriend and I wouldn’t return again.” To: “Best pedi/mani ever!”
Why you should read this post ASAP:
You are a small business owner wanting to attract new customers utilizing the excellent resource that is Yelp!
Yelp is a powerful community of consumers sharing their experiences at thousands of businesses by word-of-mouth and 1-5 star ratings. Whether you own a restaurant, spa, or salon, you can be sure that before anyone tries out your services for the first time, they will research you on Yelp. According to Yelp’s blog, 85% of consumers use the Internet to find local businesses.
“Being a visitor to the city, I was a little nervous about just walking into a waxing salon. So, I did the natural thing, and yelped brazilian waxes in the area I was planning on visiting.” -Yelp Review: http://bit.ly/YtrHBo
What You Don’t want to see on Your Yelp Page:
“After seeing the final product, I cannot in good conscience recommend [this place] for their brazilian waxing.” – This reviewer gave the salon 2 stars
“Hate to give this place a low rating, since the women were so nice, but my pedicure left me pretty disappointed.” – Again, 2 stars
While a poor review on Yelp may feel like a personal attack, take a deep breath and think carefully about your response. If done properly, you can turn the situation around and even convince your unhappy customer to give you a second chance. Thank them for their feedback and for trying out your services, and include any changes you have made as a result of their comments. Yelpers will frequently comment on their negative reviews if their experience improves and give a higher rating. More from Yelp: http://bit.ly/iW4wRY
More About Us:
LocBox helps local businesses generate revenue and foot traffic with targeted campaigns that run on multiple channels – Email, Facebook, Twitter, Text – all from one dashboard.
We bring businesses from the Dark Ages of unsustainable discounting and Email Marketing into a sustainable revenue plan.