Whenever I am looking for a new hair salon or a new dentist the first place I turn to is Google. Google has worked really hard to make the best search engine possible and it almost always delivers. They use my location, my past searches, even my social media profiles to provide me with information that I will find most useful.
Businesses that I don’t find on Google, however, often fall off my radar. Because Google is so easy, I rarely spend time looking on other search engines, looking in phone books, or even asking my friends. And when I’m already on the go, searching on Google on my phone is just the natural thing to do.
So what can you do to make sure you’re getting your business in front of potential new customers on Google? How can you get to the top and stand out?
5 Ways to Get Your Business In Front of Potential New Customers on Google
1. Create and fill out your Google+ profile.
Google+ is Google’s own social media site. While it’s not quite as popular as say Facebook or Twitter, it does hold a lot of power in the world of search rankings. Because Google wants to encourage people to use it’s own site, they give precedence to businesses with complete and established Google+ profiles. To learn more about how to create and complete your profile, read our article here.
2. Get lots of reviews for your Google+ profile.
It’s one thing to have a good Google+ profile that gets you noticed by Google – it’s another to have one that sings your praises to potential new customers. Much like Yelp, Google+ allows customers to leave reviews after they’ve visited a business. The more positive reviews you have, the more Google wants to share your business with the world. Read more about how to get reviews from your customers here.
3. Make sure your website looks good on mobile devices.
In an attempt to create a better overall experience for Google users, Google is now penalizing businesses without mobile-friendly websites by burying them in the search results. Not sure if your site is mobile-responsive? Need help creating a mobile-responsive site? Read more with our latest blog post on Google’s search engine changes.
4. Make a name for yourself elsewhere on the web.
Another helpful way to get found more often is to give Google more chances to find stuff about you. Sites like social media (Facebook, Twitter, Google+, Pinterest, Instagram), blogs, and Yelp are all ways that you can increase your web presence. The more good content you have on the web about you, the more likely Google is to show it to your potential new customers.
5. Run ads on Google.
If you’re ready to take your online marketing to the next level, consider showing your business to customers through Google AdWords. Once you’ve set a budget, created an ad, and identified your ideal customer, Google will show your ad to customers who are searching for businesses or information like yours. If done right, Google Ads can be extremely effective in driving new customers right to your door.
There’s no one single solution to getting found more often on Google. With a product so powerful and so complex it can take a lot of tweaking to figure out what works for your business – and these 5 strategies are a great place to start.