These 3 Social Media Marketing Mistakes Could Be Costing You Customers

Every business should have it’s own social media strategy. Because there are so many people on channels like Facebook and Twitter, businesses should try to reach them where they’re spending the majority of their time.

While the nitty gritty of each businesses’ plan will inevitably vary, there are a few key things you should always keep in mind if you want to make social media a profitable channel that generates revenue, not just likes or clicks.

We’ve worked with a lot of small business owners, some more savvy in social media than others. Here are the 3 most common social media marketing mistakes that are taking away big gains in revenue.

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These 3 Social Media Marketing Mistakes Could Be Costing You Customers

1. Buying Likes (or Followers)

There once was a time when people thought it was a good idea to spend their marketing budgets buying “likes” or “followers” in order to look more relevant or popular on social media. By and large, this wave has passed. But if you’re still thinking about it, let me be the first to tell you that it’s one of the fastest ways to ruin your social media reputation.

Not only do many of today’s social media sites filter for these “fake” likes or follows, but they also penalize people who do so by blocking, revoking access to, or shutting down the accounts.

Click here to learn more about the woes of buying likes and followers on social media.

2. Not having a Call-to-Action at the end of your posts.

When you’re using social media in your personal life, often it’s just to share what’s going on in your life: photos from a recent vacation or what restaurant you visited for lunch with your friends. These kinds of posts ask little of your followers besides perhaps a like or a comment.

FB_Ads_2_headerBut when you’re using social media as a business, you need to make sure you’re giving your customers something to do at the end of every post.

If you’re main goal is to turn Facebook fans into customers, you should focus on putting something they can buy at the end of your post.

Even more important is making sure it’s clear what they’re supposed to do and how they’re supposed to do it. The simpler it is, the better.

3. Starting it once, then abandoning it.

The beauty of social media is that it shares information in real time. Or at least it’s supposed to. We come across a lot of businesses that build a social media page on Facebook or Twitter, post once or twice, and then forget about it for the next year.

The problem here is that unlike before when the internet was not always available on the go, customers are using social media to check out a business before they visit. So when they see that a business hasn’t posted anything new in over 6 months, they start to wonder, “Are they open? Are they a real business? There must be a bad reason why they haven’t updated their profile in so long.”

This is where you lose potential new customers to your competitors. Because the internet makes it so easy to find local businesses, it’s easy to abandon one for the next best option.

While it’s true that not every social media platform is a good fit for every single local business, more and more of today’s shoppers are spending their time (and their money) when they’re browsing through their News Feed or scrolling through Twitter. Local businesses need to ensure that they’re doing everything they can to capitalize on this virtual foot traffic.



Close up of photographer Sarah Lee

5 Places to Find Free Images for Social Media Posts

Visual content is extremely important for standing out on social media – better images mean better engagement which means better conversions and (hopefully) more revenue.

But how do you find good quality, engaging images that you are legally allowed to use?

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Most images, videos, and music are protected under various copyright licenses to ensure that the people who created the work are properly compensated.

While there are many licenses that require you to pay to use a piece of work, there are also many that require no compensation (or very little in the way of attribution). The two you should look for are:

To ensure you don’t have a legal battle on your hands, you should always be sure and check the copyright on each individual image you use.

10 Places to Find Free Images for Social Media Posts

1. Unsplash

Unsplash was created as a side project by two people who realized that it’s really hard to find great images for social media without all the strings attached. So they created Unsplash, where they upload 10 images every day under the Creative Commons Zero license (you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash).

2. New Old Stock

New Old Stock is a collection of images from the Public Domain – free of all known copyrights.

3. Gratisography

Free, high-resolution images published by the photographer under a Creative Commons Zero license (no attribution required).

4. Pixabay

A huge database of free images, graphics, and illustrations you can use anywhere. Be sure to check the license restriction on each image you download.

5. Death to the Stock Photo

Each month, Death to the Stock Photo will send you free high-resolution lifestyle photos (registration required).

Using images on your social media posts is important – using them legally is absolutely required. If you’re unsure about whether or not you can use an image, you should check the license on the image (if you can find it). If you happen to know who took the photo, feel free to reach out and ask – you’d be surprised how often people are happy to share their work (as long as they’re properly credited). And if all else fails, it’s always better to use another image you’re absolutely sure is fair game.



LocBox Is Featured on TechCrunch

Our new advertising feature for local businesses was recently featured on TechCrunch.

With this new addition, not only are we helping local businesses engage with their existing database of customers, but we are also helping them find new customers on Facebook and Google.

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“By combining ad-buying with LocBox’s existing tools, he hopes to offer local businesses “an all-in-one package” for their marketing needs, creating “a combination that does not exist today.” For example, they could use LocBox to create customized landing pages with either coupons or purchase options, then use a LocBox-managed ad campaign to promote those pages,” says Anthony Ha of TechCrunch.

Click here to read the full post.


3 Things Local Businesses Should Know to Run Ads on Facebook

Finding new customers is always top of mind for small and local business owners. Fortunately in today’s digital world, your customers are always waiting – as long as you know how to find them.

Facebook is one of the best places to find potential new customers. There are 1.35 billion monthly users of Facebook who spend at least 40 minutes per day on the site. Facebook knows that this is a great place for businesses to reach their customers so they make it possible for businesses to run ads where people are browsing their News Feeds. If you’ve ever boosted a page, you’ll already have your account set up to run ads. If not, visit the Facebook Advertising page to get started.

Facebook ads are very complicated, however. There are a lot of factors that go into creating a compelling ad that actually gets results. To help you break into reaching potential new customers on Facebook, here are 3 things you should know to run ads on Facebook.

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3 Things Local Businesses Should Know to Run Ads on Facebook

1. The biggest pro to advertising on Facebook is geographic targeting.

Facebook knows a lot about it’s users – from their birthdays to where they went to school to their gender. Fortunately for you, Facebook also knows where it’s users live and spend time. This means that you can show your ads to people in your local area and not waste your time or money on people who would never buy from your business.


2. Your ad must stand out.

FB_Ads_2_headerPeople are doing a lot of things when they’re on Facebook. They catching up with friends, reading stories, watching videos, liking posts and commenting on photos. Not to mention all the other things they’re doing outside of Facebook.

In order to catch their eye, you have to make your ad look really really good. This means compelling and interesting copy (think “Race Into Fall with this Go Karting Special for only $100 (50% off)” not “New Go Karting Special!”) and professional graphics (think clean, well-designed images or photos, not messy, hard-to-read graphics).

3. You must have a way for your fans to buy (or click or claim).

Screenshot 2014-12-29 15.19.17It’s one thing to have a catchy ad shown to the right people. It’s another thing to have that ad convert your fans into customers.

Whatever you want your fans to do, you must have an easy way for them to do it. Are you hoping that when they see the ad they’ll buy a product or service you offer? Send them to a payment processing page where they can buy right away – not to your generic website where they’ll have to spend time to find the checkout center. People are inherently busy and distracted on Facebook – give them the tools they need to get to your business.




How to Generate Revenue from Your Email List

In today’s world of technically-savvy consumers, you have the opportunity to connect with them even after they walk out the door. It’s not just about traditional marketing methods anymore – you can and should be working to reach your customers online, wherever they are.

One of the best ways to do this is through email – collecting email addresses from your customers and then sending them various marketing materials to entice them to come back. Why email you ask? What about the hottest new social media platform that everyone is talking about?

Social media is certainly a popular and fruitful channel but it is not nearly as productive as email. Email for example, successfully converts viewers into shoppers at a 3% rate, whereas social media converts viewers at only a 1% success rate. Plus, 66% of consumers have made a purchase as a direct results of email marketing.

So what can you do to turn your list of emails into a revenue source?

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How to Generate Revenue from Your Email List

Send Purchasable Offers

Screenshot 2014-12-29 15.19.17The best, most obvious way to generate revenue from your customers is to email them something they can buy. Purchasable offers encompass a wide variety of things – services, products, features. This is why they top the list – there is ultimately no end to what you can and cannot offer to your email subscribers. You can customize each and every offer to your particular business at that particular point in time – whatever you think will yield the greatest results.

Purchasable offers also work extremely well for turning first-time shoppers into loyal customers. As long as you create an attractive, exciting offer that is something your customers truly want, you can convert first-time shoppers quickly and efficiently because all they have to do is click “Buy”.

Many people are familiar with these kinds of emails through things like Groupon and Living Social. While those daily deal services certainly have their perks, they are absolutely not right for every business. Think long and hard about what kind of customers you’re looking for – do you want one-time shoppers or customers who return over and over again?

If you’re looking for the latter, daily deals might not be the way to go. Instead, find a services that allows you to create these kinds of offers but send them to your existing database of customers.

Send Claimable Offers

SalesPitchDeck_22Another great way to generate revenue from your email list is to send claimable offers. Claimable offers differ from purchasable offers in one small, but important way: you simply claim instead of actually purchase.

For many businesses, this works better than purchasable offers. Claims are easier for your customers to do – they don’t have to pay for it until they’re in the store. Plus, once they’re in there’s a chance they could make additional purchases.

Claimable offers work especially well for creating loyalty and a positive customer experience. Sending your customers a claimable birthday offer, for example, is a great way to get people back in the door and leave a lasting impression.

While there are plenty of other ways to generate revenue from your email list by sending newsletters or updates, sending offers like these are the best way to immediately increase sales.