Whether you’re ready or not, the holiday season is just around the corner. Besides extra staff on site, what are the best ways to make the most of the record-high number of shoppers?
Sending the right message at the right time is one of the best ways to capitalize on national trends like holiday shopping. Here are four of the best kinds of emails you can send to get more people coming in even as the temperature drops.
The 3 Best Emails to Send for Holiday Season Sales
1. Purchasable offers like gift cards and discounts
The best email businesses can share with their customers are offers that they can purchase for their friends and family. Almost everyone is looking for gifts for friends and family – take advantage of these opportunities to sell by sending gift certificates or offers they can share as a gift.
2. Gift guide newsletters
If you’re trying to steer clear of sending too many offer-like emails, another great alternative are newsletters that point your customers in the direction of excellent gifts they can buy for their friends and family. List your top 10 favorite products of the year or special local events that you’ve heard about for the holiday. Just remember to keep the information useful – what is something you could share that your customers wouldn’t know?
3. New product announcements
The holidays are also a great time to announce any new products or services. People are looking to give gifts that are new and exciting, making the next few weeks a prime time to release and share any new offerings you have.
If you don’t have any new products or services, this is a good time to brighten up some of your old offerings. Send out a newsletter with your most popular services that feature a customer testimonial. Think about promotions that link back to the holidays, like a “12 Days of” promotion featuring a new discount for the first 12 days in December.
The holidays are often the busiest time of the year for businesses and consumers alike. It’s more important than ever to give some extra time and effort to a dedicated holiday marketing plan that puts your business top of mind.