With over 100 million users, Instagram has fast become a social media giant. Its image-based content provides the perfect opportunity to engage and impress your customers. But how can you use that to your advantage? How can you stand out?
Here are 5 creative ways to use your Instagram account:
1. Use the homepage as your canvas.
Tell a story on your homepage. You’ll notice it’s topped with a profile and followed by a grid of square images, making for a nice clean look.
You have 160 characters to describe what you do, so choose your words wisely. Don’t try and cram too much information into such a small space – just make a simple introduction and let the pictures speak for themselves.
Next, create your storefront. If someone was walking by your business, what might they see to entice them to come inside? Everyone loves to shop online. Let them browse your products right here on Instagram!
And don’t feel restricted by boundaries. Check out this creative advertisement from Major League Baseball’s Cincinnati Reds:
Remember that each different square makes up a larger picture on the homepage. Take a photo of letters you find around town spelling out your business’ name! Create a comic strip of a typical customer’s reaction to your product! The possibilities are endless.
2. Publish photos of your workspace.
Whether you operate a spa, an office or anything in between, posting a look into your physical place of work will help personalize you. Customers will get a sense of your business’ daily happenings and values.
3. Make it personal.
Speaking of personalization…
Adding photos introducing your employees will showcase the people behind your brand. Include a description in the image’s caption.
But employees aren’t the only ones who deserve to be recognized. Show some images of happy customers as well! This will develop a relationship with the people who frequent your business and exemplify its effects. But you might want to ask for permission first.
4. Show how your product is made.
Delve further “behind the scenes” with a glimpse into the process of making the goods on which your customers are spending money. Even if you are offering services such as a haircut or massage, you can post an image of one of the tools you use with a caption explaining its benefit.
If you are developing a new product, show us a preview! Making Instagram followers feel special is one way to keep them around.
5. Find pictures of your product outside the workplace.
Say you’re running errands around town and you spot a necklace that had previously been in your store front – asking to capture the moment will let you post examples of your product out in the wild!
Your Instagram followers will note that your brand has become a part of the community.
Note: Instagram has recently allowed users to share videos of up to 15 seconds. This could be an important tool as well, but user response to the new service has been mixed.